How to Pitch CX

to Your CEO?

Business Storytelling for Customer Experience Innovators

Learn How to Pitch CX Innovations

"My Passion:

Helping People with Innovative Ideas to Create Impact in the Business World."


Markus A. Stauffenberg

CX Advisor, Entrepreneur, Executive Coach




Learn How to Pitch Your CX Innovation

Whatever your job title is today: You are probably part of a team that is working hard to deliver the next customer experience benchmark in your industry.


But the reality is: Many great CX visions are never experienced by a single customer. They don’t survive the journey from idea to market implementation.


Mastering the skills of customer centric leadership can change that. Customer centric leadership means guiding organizations through CX-driven transformation.


It starts with convincing people to join and support your innovation project.

A strong CX vision narrative supports business transformation because it can transform the way people look at innovation.

So it all starts with a pitch.



I will teach you how to build a strong CX vision pitch that will radically improve the success rate of your innovation projects. And in the only way that matters: Creating real impact for real customers.

Speaker Engagements

SSBM Digital Café - How to Pitch CX to your CEO - A Mercedes-Benz Innovation Story

Masterclass & expert discussion with Marco Gehrig and Damir Gavran.


Moonova 2022 - How to Pitch CX for B2B innovations

Masterclass & expert discussion with Jens Fauth deconstucting a mixed reality fashion showcase from Olymp and Experience One


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HdM Startup Weekend

Mentoring 52 next generation innovators while they were working on ideas to improve business and society.

Masterclass How to Pitch CX to Your CEO

At DMEXCO 2021 with Mercedes-Benz & Experience One

Watch the Video Now

EO Day 2021 - Welcome to Generation CX

Panel Talk with Sandra Cameron (Ex CMO Isra Vision), Marco Gehrig (Mercedes me Store Manager), Kai Müller (CEO Experience One) and Markus Stauffenberg. Moderation: Christian Arnold

About Me

Neuer Titel

I am entrepreneur, strategic advisor and speaker in the areas of experience design and digital transformation.


With a background in design and economics I have been working with CX innovation teams from various industries - Mercedes-Benz, Volkswagen, smart, Deutsche Bank, Danone, Bosch and IBM.


I am co-founder of Experience One - a specialist in helping global brands use new technology and human insight to create better customer experiences.

Based on my 20 years of professional experience, I know the various challenges that innovation leaders face while bringing new CX solutions from early ideation to market launch.


I help people in charge of CX innovations and transformation projects to use business storytelling to create impact in their organizations.


To find clear and inspiring ways to communicate the why, the what and the how of their CX ambition. And to convince key people to follow and support their initiative.

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